Account and identity ownership
Where platform rules allow, the product owner should control developer and store accounts, granting the delivery team only needed access. Document ownership of domain, messaging and payment providers, signing identity, and sensitive keys with secure handover.
Prepare the listing before upload
Store listings need a name, accurate description, screenshots of the real app, icon, categories, contact details, and applicable privacy information. Review permissions, data collection, and external links. Never advertise screens or functions missing from the submitted build.
Testing and review
Test sign-in, purchases, notifications, and cancellation on real devices; provide review credentials where needed. Google Play offers testing and production tracks, while Apple uses App Store Connect review. Requirements change, so consult each platform's current guidance for every release.
- Verify signing identity and secure key custody.
- Match privacy disclosures and permissions to actual behavior.
- Plan for requested changes or rejection and resubmission.
After launch
Monitor crashes, respond to user feedback, update security-sensitive dependencies, and define support. Release is not the end of delivery; apps, backends, and integrations need maintenance as devices and provider requirements evolve.